I bring social media strategies to life and have generated

billions of views
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About me

my name is Sam Hollans, and I’m a social media strategist. I currently work at TikTok inc. as a TikTok shop category manager, driving sales & strategy for personal care brands.

I strive to be your one-stop solution for every social media need. i have experience in nearly every niche, and I’d love to connect!

services i offer:

  • I can work as your creative strategist, whether you are a brand or agency. I can develop campaigns, write creative briefs, manage video editors & UGCs for content production, script and ideate content, and research competitors. However, I am not a media buyer!

  • I can work as your social media strategist & consultant. I can audit your account to determine best practices & strategist, script and ideate content, and continually optimize your account to maximize growth.

  • I can help you develop an influencer campaign from start to finish. I can ideate concepts & scripts, source influencers, conduct outreach, and negotiate the best possible rates.

past Work Experience

client highlights

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Case Studies

paid social strategy

View my work as a creative strategist with paid social ads. I scripted videos, ideated campaigns, wrote briefs, coordinated with UGCs and editors, and worked to develop winning strategies that convert.

Influencer Marketing

View my work as an influencer specialist, including list building, outreach, negotiation, and content strategy. I use my experience of being a former content creator to structure the strongest campaigns possible.

   organic growth   

View accounts that I’ve owned and clients’ accounts that I’ve helped grow. I create social media strategy plans, audit/optimize accounts, and can work as your personal consultant.