I Worked at TikTok Shop - i can show you what actually works.
I’m sam hollans,
a former tiktok shop account manager.
with 9 years of social media experience, I now offer full service TikTok Shop management, supported by two ex-TikTok account managers.
past Work Experience
Case studies
How Carroten became the #1 tanning brand on tiktok.
How spite house games became the #1 selling game on tiktok.
How Crowned SKin became the #1 men’s bodycare on tiktok.
How viking revolution got 100,000,000 views in 4 months.
And many, many, more..
So, let’s talk shop.
Everyone mentions how quickly you can you go viral…
…but no one mentions how quickly you can lose it all.
TikTok Shop is volatile - longevity is key.
they key is to predict a spike before it happens - and you can predict it. When your GMV is spiking, that’s not the time to celebrate. That’s the time to plan and execute strategies to maintain that growth.
Here’s my approach.
Analytics optimization
Data, optimizations, and experimentation tell all - 15% of orders should convert to Subscribe & Save, Customers Tab should bring a passive +5% GMV/mo, Ads ROI should be >3.0, content supply should be steadily uptrending, discount to GMV uplift tests should regularly occur
Product Strategy
New bundles, products, & offersings should be tested regularly, campaign registration is a must, product efficacy analyzed regularly, all products tested & sampled at least once. The ultimate goal? 3-4 product generating sizable GMV. Don't be a one PID wonder!
Affiliate Management
Relentless affilate management is a must. You should have: Top affiliates posting at least 10x/month, automated affiliate messaging funnels, constant outreach, GMV contests, weekly trend updates, content coaching, retainers, and community management