The Smoke Flask

The smoke flask is a discrete way for cannabis or cigar smokers to store their product. The flask is smell proof, water proof, crush proof, and portable. With proven success on Amazon, I was hired to help bring exposure to their organic social media through collaborating with micro-influencers.

Initial Steps: Research

Before we began production, collaborations, we had to determine the most cost-effective way to acquire partnerships. I determined that Facebook Groups, Twitter keywords, and Instagram cannabis communities would be the easiest way to find potential partnerships. Within less than 2 weeks and less than 10 total hours of work, I had recruited over 55 influencers with 3,000-20,000 followers to post the product for commission-based compensation.

Featured Content

End result: Over the course of 6 weeks, there were over 100 posts from the partnered influencers. this number increases as Influencers continue to post.

Creative Strategy & influencer Case Studies