Hurom
Hurom Juicers are the superior choice for consumers who are looking for a high-end juicer. With large chambers, strong juice yields, and an easy-to-clean process, it is one of the top leaders in its space.
While we took different approaches for our hooks & slightly different body copies, the overarching concept was to highlight Hurom’s large chambers, easy loading process, and easy clean up.
Content Production 1
“High-End/Authority” Angle
“Organic Review” Angle
“First Time Juicers” Angle
“Improved Wellness” Angle
Content Production 2
this content production followed the same script but switched out hooks. For this production, we sent a different sized Hurom with a smaller chamber. Due to this, we focused on different angles rather than highlighting large loading chambers.
“Organic Review” Angle
“First Time Juicers” Angle
“Improved Wellness” Angle
“High-End/Authority” Angle
Optimizing Marketing Funnels
Hurom’s juicers range from $300-550, meaning this would not be a standard project where we measured ROAS off one single ad. To supplement our video ads, we also retargeted static ads further into the funnel. Below are my ideations.
